Our Story- Behind The Brand
Forwood is an eco-friendly lifestyle brand based in Australia that specializes in premium handcrafted wooden and bamboo sunglasses. Our brand represents a movement to make a positive impact in the world through the protection of our planet and its inhabitants. The Forwood name not only symbolises our appreciation for nature but also encapsulates our forward thinking ideology and drive to enact positive change.
Our products are not only known for the craftsmanship that goes into each design, but the meaningful impact that each product has the potential to create. Being firm believers of conscious capitalism, we have decided to re-distribute profits towards two causes that are important to us. For every purchase that is made, Forwood will either plant 10 trees through our giving partner Eden Reforestation Projects or donate towards the Fred Hollows Foundation, a movement to end avoidable blindness. The choice is yours.
Plant 10 Trees - Eden Reforestation Projects - Our Giving Partner
Eden Reforestation Projects is a nonprofit organisation that has planted over 160,000,000 trees in various locations in Nepal, Madagascar, Haiti, and Ethiopia. They have helped reduce extreme poverty and restore healthy forests by employing local villagers to plant millions of trees every year.
Eden Reforestation Projects is recognized as one of the most cost-effective reforestation projects on the planet. Eden have worked selflessly to combat extreme poverty and have become a model for environmental restoration and land management. Their goal is to plant a minimum of 100 million trees each year and to offer hope through the employment of tens of thousands of people in countries where poverty is rampant. In order to help achieve this goal, Forwood has partnered with Eden Reforestation Projects and will plant 10 trees on every sale.
Gift of Sight - Fred Hollows Foundation
Imagine being blind purely because of circumstance. It’s almost unthinkable, yet millions of people around the world are suffering from this exact fate. In developing countries, 4 out of 5 people who are blind don’t need to be. Eye diseases like cataract, trachoma and diabetic retinopathy can lead to blindness when, in fact they’re either treatable or preventable. The reason people live with blindness is that they can’t access quality eye health care. In many cases, a straightforward 20 minute operation can restore sight or a dose of antibiotics can prevent blindness. So many millions of people are blind simply because they live in poverty. The incredible injustice of this is the driving force behind the work that the Fred Hollows foundation do.
The Fred hollows foundation aims to put an End to avoidable blindness. Their goal is to ensure that every country has a strong national health system in which vision services are incorporated and properly resourced. They believe that all people, everywhere should have access to high quality, affordable eye health. By selecting this cause, your purchase goes towards making this a reality and helps change the lives of many worldwide. Forwood will donate a portion of each sale to The Fred Hollows Foundation.
Our sunglasses are handcrafted from durable Bamboo and hardwoods such as rosewood, walnut and sandalwood. Since our sunglasses are crafted from bamboo or wood, each piece showcases a different grain pattern and tone which makes each pair entirely unique. The idea was to create a product that captures the individuality and uniqueness that can only be found in natural surroundings.
Our products are made from materials that are organic, renewable and free from harmful elements. We ensure that our processes are conducted in a sustainable manner and all our products adhere to strict quality management standards. All Forwood sunglasses comes with European standard (CE) UV400 Polarized lenses and premium comfort spring loaded hinges.